#foodeconomy #digitalplatformcaptialism #ondemand #filmmaking
The way we consume food is undergoing a significant change. In the past ten years, the food service industry has experienced dramatic changes, with the Covid-19 pandemic further accelerating this trend. The linear model, where food producers sell their products to wholesalers, who then distribute them to brick and mortar supermarkets, restaurants, and hospitality establishments, is being gradually replaced by a fast-paced, complex digital ecosystems and distributed micro warehouses.
This year, we want to understand this intricate dynamics between digital food delivery services, physical spaces, and the labor involved in this emerging food industry. Therefore, our exploration will be of dual concerne.
Firstly, we will examine the realm of food delivery apps, focusing on their seductive online user experiences and their public relations (PR) strategies they employ to establish their brands. Secondly, we will trace the spatial consequences of food delivery services in the urban fabric of Vienna. This will entail various aspects, such as the documentation of the physical infrastructure connected to food delivery, including food storage facilities, delivery hubs, informal meeting points of delivery employees, and other relevant places.
As our investigation seamlessly alternates between online and offline inquiries, we have chosen a unique approach known as Desktop Documentaries to showcase our week-long exploration. This documentary method involves using the desktop as both a lens and a canvas to capture, navigate and present our excursion into the realm of food delivery services.
SOAP is some online architecture practice that explores the architecture of the World Wide Web.
Uwe Brunner is an architect, experience designer, teacher and researcher based in Milan and Vienna. Since 2019, he has been a faculty member at the ./studio3, Institute for Experimental Architecture at the University of Innsbruck. He is currently pursuing a PhD with a research focus on the Essay, its affective and cognitive modalities, and its potential for space-making in digital environments. His work has been widely screened and exhibited, including at the New Media Art Museum La Gaîté Lyrique in Paris, ETH Zurich, MAK Museum of Applied Arts in Vienna, CPH:DOX Copenhagen International Documentary Film Festival, and the Goethe-Institut in Beijing. He is co-founder of SOAP and co-founder of the Vienna Architecture Summer School.
Dominic Schwab is an architect, teacher and researcher based in Vienna, Austria. He holds a master degree in art and architecture from the Academy of Fine Arts Vienna and is a faculty member at the ./studio3, Institute for Experimental Architecture at the University of Innsbruck. Currently he is pursuing a PhD with a research focus on Spatial Sampling and the spectralities of media-technologies to investigate how that informs an architectural design methodolgy reflecting digital space making in the age of online archives. His work has been screened and exhibited internationally. In 2022 he founded PARABOL – Verein für künstlerische Forschung together with the social scientist Wanda Spahl. He is co-founder of SOAP and co-founder of the Vienna Architecture Summer School.